Brand Reputation & Risk Management

Session Summary:

Driving satisfaction and loyalty, even in a crisis. The anticipated growth of technology innovation brings the prospect of new defect or performance issues; more expensive repair costs; new fire and cyber threats; and even reputational issues around sustainable sourcing and disposal of critical components and raw materials for batteries.

Join us as we dive into the advancements in technology and identify key risks emerging from new innovation such as autonomous driving, electric vehicles with Lithium Batteries, connected devices IoT (Internet of things) and shared mobility.

An in-depth discussion of identifying key attributes of the evolving risk landscape and the path forward in minimizing risk and impact. Including the importance of proactive risk assessments, capability audits, crisis and recall plans and the key role of training and plan validation.

Our guest speakers will highlight best practices in the management of brand reputation during a crisis event and identify key benchmarks and concepts to enhance your program.

This course is approved by the Washington Office of Insurance Commissioner for 1 hour of CE credit. (CE Course Number: 627116).

Speakers:

• Wayne Mitchell, Global Director of Automotive Solutions – Sedgwick
  Wayne’s executive background includes, Global Director of Automotive Solutions at Sedgwick, Vice President of Sales of a laser diagnostic company and Head of Sales and Operations for ALLDATA a global automotive software and services company. Experienced in developing solutions to global brands including the development of a collision solution transforming the way vehicles are estimated and repaired after an accident ensuring a safe and effective repair.  Wayne’s education includes Regis University in Denver, CO followed by Vanderbilt’s Owen School of Management in Nashville, TN.  He resides in Camano Island, WA with his wife and two children where he enjoys the outdoors, boating, camping, hunting, fishing and horseback riding.